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Nothing Lasts Forever/CORONA by Hod is a poetic gesture communicated through a visual and functional item in reference to the world crisis of the COVID-19 pandemic. When utilized, one can literally “wash the coronavirus away,” creating a reminder that this crisis will also pass. The word “corona” is carved across the soap, eliciting the responsibility of the individual to do their part and wash their hands.
When used, the soap possesses a “magic moment” of perceiving an ordinary aspect of life in a different way, much as the world’s population has been inspired to see beauty through small, often overlooked moments in our current state of isolation.
20% of proceeds will go to Central Emergency Response Fund (CERF), which supports coronavirus relief efforts